Lunchtime meet - of interest to NUJ members?

Monday 12th November 2007

The Loft Lounge 14 Station Street. Eastbourne, East Sussex BN21 4RG Registration 1215 for start at 1230 prompt Finish Approx 1415 Members : £14.50+ Vat Visitors : £19.50+ Vat Including lunch and refreshments Book a Place Visiting companies and individuals can attend two Womens Business Club Meetings as non members. Select button to book.

What Makes News? With Nicola Carslaw of Carslaw Major BBC journalist and former home and foreign correspondent Nicola Carslaw, who lives in Sussex, shares some media maxims gleaned during 20 years experience. This presentation explains how journalists produce stories and choose what makes headline news. Why do journalists seem to love scare stories? And what’s the best way for businesses to avoid pitfalls, to understand where the journalist is coming from and to make sure that they get their message across verbally and non verbally? Nicola Carslaw has worked in the front line of national and international news for more than 20 years. Following a career in print journalism she moved to broadcast and reported extensively for BBC flagship programmes including Radio 4’s Today programme, the Ten O’clock News and Newsnight, as well as News 24 and Online. Nicola was the BBC’s first dedicated Consumer Affairs Correspondent, a post she held for almost a decade. During her tenure, she covered a wide range of consumer and CSR issues and her reports regularly led the national consumer news agenda. Prior to this she was one of the first women to hold an international post as foreign correspondent for the BBC. Career highlights included covering the fall of the Berlin Wall and the collapse of communism in Eastern Europe. Nicola is a contributing editor for BBC News, specialising in editorial strategy, communications and compliance. She also runs her own image and media presentation consultancy, www.carslawmajor.com that specialises in message development and presentation techniques for business leaders. Nicola is a regular speaker at industry conferences and she lectures on risk communication issues for Harvard School of Public Health and the European Food Safety Authority. She also judges the prestigious Bradford & Bingley Personal Finance Media Awards.