Apologies for some of the jargon in this but I've cut and pasted it from an email I've been sent:
You are invited to the MediaGuardian Changing Media Summit 2006, taking place in London on Monday March 27 2006.
If you are concerned about: How will media work in the era of mass-personalisation and the audience-of-one? How can media owners and advertisers adapt and survive to thrive in this new world? How can my organisation benefit from the promise of device convergence? What, if any, are the opportunities for my organisation in social media?...then the MediaGuardian Changing Media Summit is the place to let you hear from a highly influential range of speakers, to get the latest thinking on these, and many more, business-critical issues.
The media world is changing: Circulations ad revenues and audiences are down.Young consumers are texting, listening to their MP3 player, checking their email online: traditional media no longer has their attention.
Meanwhile the man on the street is breaking news with his mobile-phone before any reporter can reach the scene.Savvy media professionals are now looking to adjust their business strategies accordingly. MediaGuardian has leveraged its acknowledged expertise and respected editorial voice to develop a one-day event, the MediaGuardian Changing Media Summit, that asks the key questions:
How do you leverage the impact of user-generated media? What's next after the ad-based revenue model? How do you market to the no logo generation? What is the impact of social media?
Join leading media owners, advertisers, academics and commentators for a meeting of minds and thrash out how your business can turn new paradigms and new platforms into truly lucrative revenue streams. This timely event will consider and debate the strategic challenges for media owners and advertisers in dealing with the new world.
http://Media.Guardian.co.uk/changingmediasummit
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